Our Story

Built by Lifters. Trusted by Champions.

Founded in 2012 by Calum and Peter, Cerberus Strength was born out of frustration with unreliable, poor-quality strength equipment. We set out with one goal: to create gear we could trust—and that other serious strength athletes could rely on too.

With decades of training and competition experience, we knew exactly what the sport demanded. That knowledge fueled every product we designed. From lifting straps to belts to sleeves, Cerberus Strength gear is engineered to perform under the most intense conditions.

Why Cerberus?

The name “Cerberus” comes from Greek mythology—the powerful
three-headed guardian of the underworld. Like our gear, Cerberus represents strength, protection, and resilience. And just like the myth, we’re here to stand guard over your performance, every step of the way.

From One Product to a Global Brand

What started with a single product has exploded into a worldwide brand. Today, Cerberus Strength is trusted by elite athletes, used in major international competitions, and supported by a global network of distributors across 28 countries—and growing.

We’re proud to sponsor the world’s strongest athletes and help them reach new levels in Strongman, Powerlifting, Highland Games, Arm Wrestling, Bodybuilding, and Functional Fitness.

More Than Equipment—A Movement

We’re not just making products. We’re building a global community of lifters who demand excellence—from themselves and their gear.

Whether you're stepping into the gym for the first time or going for a world record, Cerberus Strength is with you.

JOIN TEAM CERBERUS.

Core Values

Relentless Pursuit of Strength
We believe strength is more than just numbers—it’s a mindset. At Cerberus Strength, we are relentless in the pursuit of progress, whether that’s in the gym, on the platform, or in life. We never settle. We push boundaries, break limits, and raise the standard.

Community First
We are stronger together. From local gyms to global stages, our brand is built on the power of a united community. We support, uplift, and inspire each other, regardless of experience or background. Loyalty, respect, and camaraderie define us.

Earned, Not Given
Titles, sponsorships, and recognition are not handed out—they’re earned through commitment, consistency, and grit. We reward those who show up, put in the work, and embody what Cerberus stands for.

Driven by Purpose
Everything we do serves a greater purpose—to equip athletes with the tools, support, and mindset to be their best. Our products are tested, proven, and built to perform under the most brutal conditions.

Authenticity Always
No gimmicks. No shortcuts. We keep it real, raw, and honest. Whether it's our gear, our athletes, or our mission—we don’t fake strength, we live it.

Excellence in Execution
From the quality of our gear to the standard we hold ourselves and our athletes to—we demand excellence. We don’t just aim to compete, we aim to dominate.